The Beautiful Store (Areumdaun Gagae), run by The Beautiful Foundation (Areumdaun Jaedan) is Korea’s largest social venture dedicated to creating a society where everyone practices the value of sharing in their everyday lives and individuals and communities thrive together.
Last month The Beautiful Store launched a string of great new products that were not only extremely useful, but were created with a social mission in mind. The campaign was called “Public Goods” and they teamed up with Hooreel to shoot an add for each product using our app!
Here are just a few video samples from the campaign~
Hooreel 