Not everyone can afford the high cost of video advertising, especially jewelry and fashion designers who spend the majority of their time painstakingly perfecting their craft.
Local Seoul artisan, Soon Jung, shoots marketing videos for free featuring the items she makes using the Hooreel app. She then takes those videos and uploads them on her Facebook to market her hand-sewn goods online.
It took her just minutes to capture, edit, broadcast and start monetizing on Facebook and other social media.
She also created a series of How-To marketing videos to showcase how much time and effort goes into making each of her unique creations.
Soon Jung uses Hooreel to create teaser videos for new creations she has coming out like these embroidered hats, linking all of her products with a Call to Action to purchase at the end of the video.
How’s that for hand-made video advertising?
Check out her Facebook page here (Korean) Or watch more by this director in the Hooreel app
Creating great video content should be easy, free, and accessible to businesses everywhere! Video marketing app, Hooreel makes this possible.
Seoul-based social venture, Big Issue, creates jobs for the homeless selling magazines throughout the city and uses Hooreel to share about their great cause via 15 second video ad campaigns on social media.
Why spend money on creating video content when you can direct your own videos with just a smartphone?
Big Issue had the same question in mind when creating this simple and effective teaser video for the release of a new issue of their magazine.
With the Hooreel app you can capture, edit and broadcast great video ads anytime, anywhere using a single smartphone app!
Companies like Big Issue can capture footage wherever their not-for-profit magazine is sold throughout the streets of Seoul.
If you’re interested in finding out more about Big Issue Korea, you can check out their homepage here. If you scroll down and select the language, they have an English version as well!
Or watch more videos made by Big Issue in the Hooreel app
Director in Spotlight, Kirin Sinn of Indie CF shoots high-quality ads using only her smartphone and the Hooreel app!
Hooreel walks aspiring ad directors through the entire production process from planning to filming to editing and broadcasting across social networks.
Capture, edit, and broadcast seamless 15 second marketing videos in mere minutes by bringing over saved clips from your phone, cutting, editing, adding filters and effects…then viola! You’ve got great video content!
Former freelance director turned Indie CF Inc. indie ad director, Kirin Sinn creates professional-quality ads for free social marketing all within the Hooreel app.
Her weapon of choice is the Hooreel after-imaging camera setting that let’s her shoot 15 second stop motion ads effortlessly. Check it out!
She only needs her smartphone and the Hooreel app to shoot ads and video content anytime, anywhere.
Join Marketing Video App, Hooreel’s Free Logo Placement Event
Create high quality marketing videos featuring your logo for free using just a smartphone.
Say What? By entering your logo in our video production app, Hooreel, you can create videos introducing your store, service, or happenings, engage customers with user review videos, and upload stunning video content to your homepage or Facebook. All for free.
We met with the enigmatic Kirin Sinn to ask her what she does as Indie CF’s Director and Designer.
Kirin Sinn
Indie CF, Director/Designer
How did you first find out about Indie CF?
I found out about Indie CF on Facebook. Through an ad for a director position. I was a recent graduate, returning from a stint in Europe, mainly Spain, Portugal, and Morocco. I was doing a bit of freelancing at the time. Posters for plays. Video promotions. Pretty much anything for money. I thought working at Indie CF could be my chance for me to do something really worthwhile.
What is your position at Indie CF?
It used to say Multimedia Director on my business card. That’s because Multimedia was my major. But these days, it’s not as clear…
Really? Then what did you study in school?
In school I learned all about video pre-production and post-production. Everything needed to put together a film. In general I think Multimedia can be a pretty wide subject. But at my school instructors teaching media art began disappearing. I ended up taking a lot of advertisement-related courses. We made tons of commercial films. So I guess my major was video advertising.
Is there a good ad campaign you like that you want to share?
Canon EOS M10 TVCF comes up with good stuff.
Wait, so what do you actually do at Indie CF? I handle anything related to video. When companies commission ad campaigns from us, or we need some kind of promotional content, that’s me. When there’s down time in video-related work, I help out with our app design. The Hooreel character, that was me too. Right now I’m redrawing the stickers users can apply videos made with Hooreel.
Cool. Then what do you do when you have free time?
Sometimes I still help out on movie projects. Recently I did some post-production work a documentary about working holidays. The director needed some small text animations. Said she wanted it to be like a comic book.
Oh, and a dream of mine is to create my own magazine about tattoos and tattoo culture. But I haven’t had the time to put that one together yet.
Do you even have a tattoo?
Yes. Of a crocodile.
Whoa. To change the subject, you’ve probably seen a ton of movies, so what’s the best and worst of Korean cinema? Best- Park Chanwook (Stoker)
Worst – Hyuk Byun (The Scarlet Letter, Korean Version)
What are some of the apps that you use regularly?
There’s this app called Chit Chat. It’s like a walkie-talkie version of snap chat. You leave a sound message and it gets deleted after it’s heard.
What do you listen to or watch on Youtube? There’s this thing called ASMR or 3D Sound that gives you audio sensations to simulate real life experiences. Like having your haircut, sitting by camp fire, or crumpling tinfoil.
Trippy. Wait…do you like listen to this stuff while you work?
Sometimes.
We sat down with Suhyun Kim, designer and co-founder at Indie CF, to talk about comics, design and New York.
Suhyun Kim
Indie CF, Co-founder and Designer
When did you start working at Indie CF? I was with Indie CF from the beginning, when Kona (Indie CF CEO) was just coming up with the idea. She approached me as I was getting ready to graduate from university. I only had a few months left to put together my portfolio, start looking for jobs, etc etc. When she asked me if I would to work with her instead, I took her up on the offer without missing a beat.
So how did you know Kona (Indie CF CEO)? She actually used to be my art teacher. When I was in high school she offered lectures at a private art academy I attended. Even after I stopped taking her classes, we continued being friends. It’s funny to think I started out calling her “Teacher” and now we’re like sisters.
What’s it like working at Indie CF? How has it changed? In the beginning we had no idea we would eventually make a smartphone app or head in the direction of an IT business. We started out as a video production company, providing customers with whatever kind of videos they needed. Eventually we thought it would be better to enable people to make their own videos. I think that was our big pivot point.
How would you describe your job?
Aside from a Graphic Designer, I consider myself to be an Artworker or Operator. The difference is that rather than just doing my own thing, my work requires me to discuss a certain project and come up with a finished work that reflects someone else’s ideas and particular needs.
What did you study in university?
I studied comics and animation. To graduate I remember we had to complete several group and individual projects. As a freshmen I worked on some animation project about “Korean Christmas.” As a sophomore I worked with a team to create a parody of popular Korean game “King of Fighter.” For my graduation project, I created my own comic book. I’m too embarrassed to look at it now, but it’s about 150 pages long, it’s about vampires, and the title is “The King.”
What do you do on your free time?
As a hobby, I’m still into making comic books. Sometimes I also work with fabrics, design bags, wallets, tumblers and other products like that to give to friends or just for the fun of creating them.
What are some of the apps that you use regularly? Other than Hooreel, sometimes I use Clips for video editing. Clear is a good to-do manager and Tydlig for calculating design-related measurements.
I heard you went to NY for vacation. What did you do? In New York? I ate, walked, shopped, ate, caught a few musicals…then walked some more and ate even more. Oh, then I went shopping…and then I ate again. I think you get the picture. If not, check out these videos I made of my trip!
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